SEO-Friendly Property Search URLs — Shareable, Readable & Analytics-Ready
From Cryptic Query Strings to Clean Directory URLs
We've completely redesigned how property search URLs work across all Panda IDX websites. Previously, search pages used long encoded query strings that were impossible to read or share. Now every search generates a clean, human-readable URL that works like a directory path.
Before:
/search?q=eyJzdGF0dXMiOiJBY3RpdmUiLCJjaXR5IjoiTWlhbWkifQ==
After:
/for-sale/miami/2bd/500k-1m
This is one of the biggest infrastructure upgrades we've shipped — it touches URL generation, search resolution, saved searches, sitemaps, analytics, and backward compatibility across the entire platform.
How the New URLs Work
Every property search URL now follows a predictable directory pattern:
/{status}/{location}/{filters}
- Status maps to readable slugs:
for-sale,for-rent,sold,rented,for-sale-pending,for-rent-under-contract - Location is the city, building, zip code, or county in slug format:
miami,aventura-park-square,33180 - Filters encode beds, baths, and price directly in the path:
2bd,3ba-plus,500k-1m,under-800k,studio
Special search types get their own prefixes: mls/A12345678 for MLS numbers, address/123-main-st for addresses, and unit/PH1 for unit lookups.
Share Property Searches on WhatsApp, Text & Email
The biggest user-facing benefit is shareability. When your clients or leads paste a property search link into WhatsApp, iMessage, or email, the URL itself tells them what the search is about — no need to click first.
A link like /for-sale/miami/2bd-plus/500k-1m instantly communicates: homes for sale in Miami, 2+ bedrooms, $500K to $1M. This makes your shared links more trustworthy and clickable.
Previously, a base64-encoded search URL looked like spam in a chat message. Now it reads like a proper directory listing.
Better SEO for Your IDX Website
Search engines strongly prefer clean, keyword-rich URLs. With the new structure:
- Google can index individual search pages because each unique combination of city, status, and filters gets its own crawlable URL
- Keywords appear naturally in the URL —
for-sale/miami/3bdis far more valuable for SEO than a query-string blob - Sitemaps are automatically generated for all your saved searches and area pages using the new clean paths
This means your property search pages can start ranking for long-tail keywords like "3 bedroom homes for sale in Miami under 800k" with zero extra effort.
Enhanced Lead Source Analytics in Your Dashboard
For agents and brokers, this is where it gets powerful. Because each search variation now has a unique, readable URL path, your CRM Dashboard can track exactly which search page a lead came from.
Instead of seeing a lead source like ?q=eyJzdGF0dXM..., you'll now see /for-sale/aventura/2bd/under-1m — instantly understanding what that lead was looking for. This makes your lead analytics actionable:
- See which cities and price ranges generate the most inquiries
- Identify which filter combinations convert best
- Track saved search performance over time
- Compare lead quality across different property types
Full Backward Compatibility
All existing saved searches and bookmarked URLs continue to work. The system automatically detects legacy formats — both base64-encoded and old query-param URLs — and resolves them to the new clean paths transparently. We also set up proper redirects in the website configuration so no SEO value is lost during the transition.
What This Means for You
This update is live across all Panda IDX websites. No action is needed on your part — your saved searches, footer links, navbar links, and shared URLs are all automatically upgraded. Start sharing your property search links on WhatsApp and social media with confidence.
Want to see the new URLs in action? Visit your IDX Website and run a property search — you'll notice the clean URL immediately.