Real Estate Website Analytics You Will Actually Read

Traffic is only interesting if it turns into contacts. Conversions lists the forms and popups that produced leads in the period, so you can tell whether the contact page, the showing request or the valuation form is doing the work. Popups have their own table with trigger, delay, frequency and results side by side. If a popup gets views and no sign-ups, change the timing and compare next week.

Add UTM parameters to the links in your ads, emails and social posts, and Analytics breaks visits and conversions down by Source, Medium, Campaign, Term and Content. The Referers list shows the sites that send you people. When you are paying for a campaign, you can see how many visitors it sent and how many of them filled in a form.

Pages shows which parts of your site get read: listings, building pages, your blog, your profile. Countries tells you whether that international audience you advertise to is arriving. Browsers, operating systems and devices show how people reach you, which usually means a phone. Filter the whole dashboard by a page, an event or a single visitor to follow one path from first click to conversion.