Stories

Built-in real estate blog for your IDX website. Write market updates, neighborhood guides, and buyer/seller tips with a rich text editor, categories, featured posts, and team collaboration. Drive organic Google traffic to your listings.

What is Stories?

Stories is the built-in blog of your IDX website. Write posts about your local market, share neighborhood guides, publish buyer and seller tips — and let Google bring readers to your site.

Why blog? Posts rank in Google for searches like "best neighborhoods in Miami" or "first time home buyer tips Austin". Each story is one more way for buyers and sellers to find you instead of your competition.

Open Stories

From the dashboard, click Stories in the left sidebar.

Write a Post

Click Add New → write in the editor → click Publish Story.

The Stories Dashboard

Open the Stories page from the sidebar to see every post you've written. The dashboard has four tabs at the top:

Tab	Shows
All Stories	Everything you've created
Published	Live on your website
Featured	Highlighted on your homepage
Draft	Unpublished work in progress

Each row in the list shows the title with thumbnail, a status badge (Draft / Published / Featured), the time to read (calculated from word count, ~250 words per minute), and the created date.

Top-right action buttons:

Search

Find a story by title.

Invite Blogger

Add a teammate who can write stories under your account.

Add New

Create a blank story and jump into the editor.

Writing a Story

Click "Add New"

A blank story is created and the editor opens immediately. No setup — just start typing.

Write in the editor

Stories uses a rich text editor (Novel) with slash commands. Type / anywhere to insert headings, lists, images, dividers, or quotes. You can also drag images directly from your desktop into the page to upload them.

Watch the word count

The badge at the top right tracks your word count live. Posts need at least one word before you can publish — there's no minimum length, but longer posts (500+ words) tend to rank better in Google.

Click "Publish Story"

When ready, click Publish Story at the top right. A dialog opens to set your cover, title, subtitle, categories, and featured toggle.

For real estate agents: write the same way you'd explain something to a client over coffee. Skip the jargon. Answer the question, then tell them what to do next.

Publishing & Featuring

When you click Publish Story, a dialog opens where you set everything that appears on your live blog page:

Field	What it does
Cover image	Pick one of the images already in your post body — that becomes the cover.
Title	The headline shown on your blog and in Google search results. Keep it under 60 characters.
Subtitle	Optional one-line summary shown under the title. Useful for SEO.
Categories	Pick one or more. They show as colored badges on the story card.
Featured Story	Toggle on to highlight on your homepage.

Two save options at the bottom:

Save Draft — keeps the story private. You can keep editing.
Publish Story — goes live immediately on your website.

The three story states

There are exactly three states a story can be in:

Draft

Not visible to anyone but you. Edit anytime, no URL assigned yet.

Published

Live on your website. Indexed by Google. You can still edit it.

Featured

Published plus highlighted on your homepage. Toggle on/off any time from the publish dialog. See Homepage Editor to configure your homepage layout.

You can switch a story between Draft and Published as many times as you want by re-opening the publish dialog. Featured is just a toggle on top of Published.

Inviting a Blogger

If you have a team and someone else writes for you, click Invite Blogger on the Stories dashboard. They get an invitation to write stories under your account.

Each story tracks who created it. From any story row in the dashboard, the actions menu has a Change Author option if you ever need to reassign one.

Content Ideas for Real Estate Agents

Stuck for ideas? These four post types work for almost every market:

Monthly Market Update

Median price, days on market, inventory, trend vs last month. Publish on the 1st of every month.

Neighborhood Spotlight

Pick one neighborhood. Cover schools, restaurants, parks, and what kind of buyer fits.

Buyer Guide

Answer one client question well. "How much earnest money?" "What does pre-approval mean?"

Seller Tips

Staging, pricing, listing photos, when to sell. One concrete piece of advice per post.

Title formula that works

[Number] + [Specific result] + [Location] + [Year]

Examples:

5 Coral Gables Neighborhoods Buyers Are Loving in 2026
Miami Real Estate Market Update — January 2026
How to Sell Your Austin Home in Under 30 Days

SEO Checklist

Before clicking Publish Story, run through this:

Title is under 60 characters and includes a keyword (your city + topic)
Subtitle is filled in (it shows in Google search snippets)
Cover image is set and looks good in the carousel
Body has at least one H2 every 200-300 words
Body includes 1-2 internal links (to other posts or property pages)
Images have alt text — right-click an image in the editor to set it
Category is assigned

Quick win: publish one market update on the 1st of every month. That alone puts you ahead of 80% of agents in your area.

After Publishing

Share the post on Facebook, Instagram, LinkedIn, and WhatsApp using the share buttons on the published page
Email it to your contact list
Feature it by toggling Featured Story in the publish dialog if it's especially good
Update it later — re-open the story from the dashboard to edit. Updates go live immediately.

Quick Reference

Action	Where
Create a story	Stories → Add New
Edit a draft	Stories → Draft tab → click the row
Publish	Editor → Publish Story
Mark as featured	Publish dialog → Featured Story toggle
Manage categories	Stories → Categories button
Invite a teammate	Stories → Invite Blogger
Change author	Story row → ⋯ menu → Change Author
Delete a story	Editor → Delete button