New Developments

New Developments pages let you showcase pre-construction properties, condos, and builder projects. These pages help you capture early buyers interested in brand-new properties before they hit the MLS.

Path: Pages → New Developments

What Are New Developments?

Pre-construction properties, new condo towers, planned communities, and builder spec homes that aren't yet listed in the MLS.

Why Create New Development Pages?

Early Buyer Access: Capture buyers before property is widely marketed

Builder Relationships: Strengthen relationships with developers and builders

Exclusive Inventory: Showcase properties competitors don't have

Higher Commissions: Pre-construction often comes with better commission structures

SEO Opportunity: Rank for "[Development Name] condos" and similar searches

Creating a New Development Page

Step 1: Create the Development

1. Navigate to Pages → New Developments

2. Click "Add New Development"

3. Fill in basic information:

   • Headline: Development name
   • Address: Location
   • Description: Overview of the project
   • Builder/Developer: Company name
   • Expected Completion: Estimated date

4. Click Save Draft

Step 2: Add Photos & Media

Cover Image: Main hero image

• Rendering of completed building
• Architectural visualization
• Site plan or location map
• 1920x1080px recommended

Gallery Images: Multiple photos

• Exterior renderings
• Interior finishes
• Amenities
• Location/neighborhood
• Construction progress (if available)

Virtual Tour: Optional 360° tour or video walkthrough

Brochure PDF: Downloadable developer brochure

Step 3: Add Property Details

Units & Pricing:

• Number of units available
• Price range (from $XXX,XXX)
• Unit types (studio, 1BR, 2BR, 3BR, penthouse)
• Square footage ranges

Features & Amenities:

• Building amenities (pool, gym, concierge, etc.)
• Unit features (appliances, finishes, smart home)
• Parking options
• Pet policy

Location Details:

• Neighborhood description
• Walkability score
• Nearby attractions
• Distance to key locations

Step 4: Add Floor Plans

Upload floor plans for each unit type:

• Studio layout
• 1-bedroom options
• 2-bedroom options
• 3-bedroom options
• Penthouse layouts

Floor Plan Details:

• Square footage
• Number of beds/baths
• Price
• PDF download option

Step 5: Publish

Before Publishing:

• All required fields filled
• Photos uploaded and optimized
• Floor plans added
• Pricing information accurate
• Contact form configured
• Mobile preview looks good

Publish Options:

• Published: Live on your website
• Draft: Save for later, not visible
• Featured on Homepage: Display prominently
• Featured in Footer: Show in footer menu

Page Content

Headline

The main title for your development page.

Examples:

• "The Residences at Coral Gables"
• "Brickell Heights Tower"
• "Miami Shores New Construction Homes"
• "Sunset Bay Luxury Condominiums"

Tips: Use official development name, include location for SEO

Description

Compelling overview of the development (300-500 words).

What to Include:

• Project overview and vision
• Location and neighborhood
• Unit types and pricing ranges
• Key amenities and features
• Builder/developer reputation
• Expected completion date
• Why buyers should consider it

Example:

The Residences at Coral Gables brings unprecedented luxury to Miami's most
prestigious neighborhood. This boutique 12-story tower will feature just 48
exclusive residences ranging from 1,500 to 4,000 square feet, with prices
starting at $1.2 million.

Designed by renowned architect [Name], The Residences combine timeless
Mediterranean elegance with contemporary sophistication. Each residence
features floor-to-ceiling windows, Italian cabinetry, Sub-Zero and Wolf
appliances, and expansive terraces with stunning city and bay views.

World-class amenities include a resort-style pool and spa, state-of-the-art
fitness center, private wine cellar, 24-hour concierge, and secure underground
parking. Located in the heart of Coral Gables, residents enjoy walkable access
to Miracle Mile shopping, world-class dining, and top-rated schools.

Construction begins Q2 2025 with completion expected Q4 2026. Reserve your
residence today and customize finishes to your taste.

Builder/Developer Information

Include:

• Developer name
• Developer reputation and track record
• Previous successful projects
• Years in business
• Awards and recognition

Why It Matters: Buyers want confidence in the developer's ability to deliver

Features & Amenities

Building Amenities

List all shared amenities:

• Pool & Spa: Resort-style pool, hot tub, cabanas
• Fitness Center: Gym equipment, yoga studio, personal training
• Social Spaces: Party room, business center, game room
• Services: Concierge, valet, doorman, security
• Outdoor: Roof deck, BBQ area, dog park, gardens
• Storage: Wine cellar, bike storage, package room
• Sustainability: Green building features, EV charging

Unit Features

Highlight what's included in each unit:

• Kitchen: Appliances, cabinets, countertops
• Bathrooms: Fixtures, finishes, features
• Flooring: Type and quality
• Smart Home: Technology included
• Climate: HVAC system
• Windows: Type and energy efficiency
• Closets: Walk-in, custom built-ins
• Laundry: In-unit washer/dryer

Parking & Storage

• Number of parking spaces per unit
• Garage type (covered, underground, valet)
• Additional storage availability
• EV charging stations

Floor Plans

Organizing Floor Plans

Group by unit type:

1. Studios: Efficiency layouts
2. One Bedroom: Various 1BR configurations
3. Two Bedroom: 2BR options
4. Three Bedroom: Larger family units
5. Penthouses: Top-floor luxury units

Floor Plan Information

For each floor plan, include:

• Plan Name: (e.g., "Plan A - 2BR/2BA")
• Square Footage: Total living space
• Bedrooms: Number of beds
• Bathrooms: Number of baths
• Price: Starting price for this plan
• Availability: How many units of this plan remain
• Image: Visual floor plan
• PDF: Downloadable detailed plan

Example:

Plan C - Two Bedroom Residence
- 1,650 sq ft
- 2 bedrooms, 2.5 bathrooms
- Starting at $875,000
- 6 units available
- [View Floor Plan PDF]

Pricing & Availability

How to Present Pricing

Price Range:

From $450,000 to $2,500,000

By Unit Type:

Studios: From $450,000
1-Bedroom: From $650,000
2-Bedroom: From $875,000
3-Bedroom: From $1,250,000
Penthouses: From $2,000,000

Payment Structure:

• Deposit required
• Payment schedule
• Financing options available
• Incentives for early buyers

Availability Status

Be transparent:

• Total units in development
• Units sold
• Units available
• Coming soon units (future phases)

Example:

48 Total Residences
- 12 Sold
- 24 Available
- 12 Releasing Spring 2025

Lead Capture

Contact Form

Every new development page should have a dedicated contact form.

Form Fields:

• Name (required)
• Email (required)
• Phone (optional)
• Interested in: [Dropdown of unit types]
• Timeline: When looking to purchase
• Message (optional)

Call-to-Actions:

• "Schedule a Private Showing"
• "Request More Information"
• "Download Brochure"
• "Reserve Your Unit"
• "Speak with a Sales Representative"

Additional Lead Magnets

Downloadable Brochure:

• Capture email before allowing download
• PDF with full development details
• High-quality images and floor plans

Virtual Tour Registration:

• Require registration for 3D tour access
• Follow up with registrants

Price List Request:

• Gated content requiring contact info
• Current pricing and availability

Display Options

Featured on Homepage

Display new development prominently on homepage:

• Hero slider position
• Featured developments section
• Banner callout

Best For: Your most exclusive or in-demand development

See Homepage Editor for how to configure your homepage hero and add content sections with Website Elements.

Featured in Footer

Add to footer navigation for site-wide visibility:

• Appears on every page
• Easy access from anywhere
• Great for ongoing campaigns

Best For: Multiple developments you want consistent exposure

Standalone Page Only

Just available via direct link or main developments page:

• Not prominently featured
• Still discoverable
• Lower priority marketing

Best For: Older developments or limited availability

SEO Optimization

Page Title

Format: "[Development Name] | New Construction in [Neighborhood]"

Examples:

• "The Residences at Coral Gables | Luxury Condos | Miami"
• "Brickell Heights | New Construction Condominiums"
• "Sunset Bay Homes | Waterfront New Builds in Miami Beach"

Meta Description

Include key selling points:

Discover [Development Name], featuring [X] luxury residences in [Neighborhood].
From $XXX,XXX. [Key amenity]. [Key feature]. [CTA]. [Your Name/Company].

Example:

Discover The Residences at Coral Gables, featuring 48 luxury condos in Miami's
most prestigious neighborhood. From $1.2M. Resort-style amenities, Mediterranean
architecture. Reserve your residence today with Jane Doe Realty.

Keywords to Target

• "[Development Name]"
• "[Development Name] condos"
• "New construction [Neighborhood]"
• "Pre-construction [Neighborhood]"
• "[Neighborhood] new developments"
• "New condos [City]"
• "[Builder Name] [City]"

Best Practices

Content Quality

• Unique, detailed descriptions
• Professional renderings and photos
• Accurate and current information
• Clear pricing (or "starting from" if range)
• Realistic completion timeline
• Developer credentials highlighted

Visual Presentation

• High-quality renderings (not pixelated)
• Multiple angles and views
• Interior and exterior images
• Amenity photos/renderings
• Professional floor plans
• Optimized for web (under 500KB per image)

Lead Conversion

• Multiple contact opportunities
• Clear, compelling CTAs
• Easy-to-fill contact forms
• Downloadable brochure/materials
• Schedule showing option
• Fast response system for inquiries

Transparency

• Honest about completion timeline
• Clear about what's included
• Upfront about pricing
• Developer track record mentioned
• Any restrictions disclosed

Managing Multiple Developments

Organization Tips

Active Developments (currently selling):

• Keep at top of list
• Featured on homepage
• Regular updates

Coming Soon (announced but not selling):

• Draft status until ready
• Teaser information only
• Collect early interest

Completed/Sold Out:

• Unpublish or archive
• Keep for portfolio/track record
• Redirect to similar available developments

Update Frequency

Weekly: Check availability, update units sold

Monthly: Refresh photos if construction progressing, update timeline

As Needed: Price changes, new incentives, completion date changes

Quick Reference